ADSENSE GELİRLİ SİTE
AdSense
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Google Adsense, her aşamadaki websitesi yayıncılarının site içeriğiyle ilgili Google reklamlarını websitelerinde göstererek para kazanmalarını sağlayan bir sistemdir. Google reklamları, ziyaretçilerin sitenizde aradıkları konulara ve ilgi alanlarına uygunluk sağlar, websitenizden para kazanmanızı da sağlar. Gösterim sayısının önemsiz olduğu bu sistemde önemli olan reklama tıklanma miktarıdır. Reklam verenler tıklama başında öder, sitenize te tıklama başına Google'den para ödenir. Bu reklam modeli CPC (cost per click) ya da Türkçesi Tıklama Bazında Maaliyet reklam modeli deniyor.
Reklam tıklama ücretleri ise çok adil yapılmaktadır. Örneğin siteniz "çöplük" denilen sitelerden ise tıklama başına 0,01 $ bile alamazken kaliteli bir sağlık sitesi ve az bulunan içeriği varsa tıklama başına 1 $, hatta dil olarak ingilizce ise de bu rakam 10$ a bile çıkmakta.
Google, hilelere karşı bir güvenlik sistemi geliştirmiştir. Eğer kişi kendi sitesindeki reklamlara tıklarsa, tıklamaya teşvik ederse, pop-up lar ile tıklatmayı arttırırsa ve bunun gibi reklamveren e zararı olan davranışlar sergilendiği durumlarda google hemen devreye girer ve reklam yayınlayan kullanıcı engellenir.
Buna ek olarak, Google AdSense'e kayıtlı olan web sitesi yayıncıları, ziyaretçilerine Google web ve site araması sunabilirler. Böylece yayıncılar, arama sonuçları sayfalarında gösterilen Google reklamları üzerinden para kazanırlar.
Google Adsense, sitenizin sahip olabileceği binlerce sayfaya ve içeriğinizin ne kadar dar veya geniş kaplamlı olduğuna bakmaksızın, içeriği anlamak ve uygun reklamları yerleştirmeye çalışır. İçerik değiştikçe Google reklamları da değişir. Ve reklamlarımız ülkeye göre de hedeflendiğinden, küresel şirketler ek bir çaba sarf etmeden yerel reklamlar yayınlayabilir.
Tarih [değiştir]
Çoğu kişinin sandığının aksine Google Adsense sistemi aslında Çok büyük bir devrimsel bir buluş değildir. Google bu sistemi geliştirip ticari kullanıma açmadan önce söz konusu reklam sisteminin teknolojisi WordNet, (1990lı yılların meşhur arama motoru ve-reklamcılık şirketlerinden birisidir) firmasının kurucusu olan George A. Miller tarafından geliştirilen ve bu reklam sisteminin dizaynında Brown Universitesinden James A. Anderson, Jeff Stibel ve Steve Reiss gibi gelecekte büyük ticari atılımlara imza atan çok sayıda parlak öğrenci, Profesör tarafından geliştirilmiş bulunan Simpli reklam sistemine dayanmaktadır.
WordNet trafından geliştirilen Simpli reklam sisteminin de ilham aldığı reklam teknolojisinin değişik varyasyonlarından biri de yine 1998 yılında ABD’nin Santa Monica şehrinde kurulmuş bulunan Oingo, isimli küçük bir teknoloji şirketi tarafından kullanılmaktaydı. Bu şirket daha sonra 2001 yılında ticari unvanını Applied Semantics olarak değiştirmiş ve 2003 yılının Nisan ayında 102 milyon dolarlık bir meblağ ile Google tarafından satın alınmıştı.
Google tarafından Adsense sisteminin Beta yani deneme versiyonu Mayıs 2005 tarihinde internet reklam pazarına görücüye çıktığında bu sistemin başarılı olup olmayacağı hususunda ciddi tereddütler mevcuttu. Reklam tıklama temelli tasarlanmış olan bu sistemde tıklamaların kötüye kullanımı ( click fraud) teşebbüslerinin engellenmesi için oldukça karmaşık ve sofistike bir yazılım teknolojisinin geliştirilmesi gerekmekteydi. Google’ın Simpli ve Wordnet şirketinden yaptığı transferlerin semeresi burada ortaya çıkacaktı. Ama asıl kritik nokta, Google arama motorunun tüm dünyada yaygın kullanımı sonucunda özellikle cookie yani çerez denilen küçük yazılım paketlerinin arama motoru kullanıcılarının bilgisayarlarına yerleştirilmesiyle neredeyse tüm internet kullanıcılarının bilgisayarlarının özelliklerini ayrıntılarıyla deşifre edip bunu hileli reklam tıklamalarının önüne geçebilecek bir sistem oluşturmasıydı.
Google ilk aşamada Beta sürümünü test edebilmek için 100 seçkin reklamcıyla bu işi teste tabi tutmuştu. Yapılan denemeler ışığında elde edilen tespitler oldukça etkileyiciydi. Adsense sisteminin etkisi yani Internet kullanıcıları tarafından tıklanma oranı daha çok reklam verilen konuyla alakalı içeriklerde etkisini gösteriyordu.
Eleştiriler [değiştir]
Google AdSense veya diğer adıyla internette tıklama başına reklam kazancı anlayışı
İnternet sayfalarında "biZE DESTIKLÆ" gibisinden karakter yazım hatasını andıran ama burada amaç size ziyaretçisini site sahibinin çıkarları için reklamdan haksız kazanç sağlanması yönünde bir yoldur.
Bir çok iletişimci ve reklamcının gelecek öngörüsü tıklama yolu ile kazanılan paranın kazanlar arasında eşitsizliklere sebep olması nedeniyle ilerde TV yayıncısı gibi internettede artan tıklama anlayışı ile birlikte gösterim sayısı x gösteri süresi ile ilgili reklam yayınlayanlara yeni bir reklam geliri paylaşım tablosu sunması gönünde görüş belirtilmiştir.
Dış bağlantılar [değiştir]
* Google Adsense - Bildirmen
* Google Adsense Sayfası
dSense is an ad serving application run by Google Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google beta tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).[2] In Q1 2010, Google earned US$2.04 billion ($8.16 billion annualized), or 30% of total revenue, through AdSense.[3]
Contents
[hide]
* 1 Overview
* 2 History
* 3 Types
o 3.1 AdSense for Feeds
o 3.2 AdSense for search
o 3.3 AdSense for mobile content
o 3.4 AdSense for domains
o 3.5 AdSense for video
* 4 XHTML compatibility
* 5 How AdSense works
* 6 Abuse
* 7 Criticism
* 8 See also
* 9 References
* 10 External links
[edit] Overview
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Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Many websites use AdSense to monetize their content; it is the most popular advertising network[4]. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and sales people. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:[citation needed]
1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid. Google currently shares 68% of revenues generated by AdSense with content network partners.[5]
[edit] History
Oingo, Inc., a privately held company located in Los Angeles, was started in 1998 by Gilad Elbaz and Adam Weissman. Oingo developed a proprietary search algorithm that was based on word meanings and built upon an underlying lexicon called WordNet, which was developed over the previous 15 years by researchers at Princeton University, led by George Miller.[6]
Oingo changed its name to Applied Semantics (company) in 2001,[7] which was later acquired by Google in April 2003 for US$102 million.[8]
In 2009, Google AdSense announced that it would now be offering new features, including the ability to "enable multiple networks to display ads".
[edit] Types
[edit] AdSense for Feeds
In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."[9]
AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.
AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.
[edit] AdSense for search
A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner.[5] However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for mere searches.
[edit] AdSense for mobile content
AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.
[edit] AdSense for domains
Adsense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. Adsense for domains is currently being offered to some users, with plans to make it available to all in stages.
On December 12, 2008, TechCrunch reported that AdSense for Domains is available for all US publishers.[10]
[edit] AdSense for video
AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive Advertising network including popular Youtube videos.[11]
[edit] XHTML compatibility
As of September 2007, the HTML code for the AdSense search box does not validate as XHTML, and does not follow modern principles of website design because of its use of
* non-standard end tags, such as and ,
* the attribute checked rather than checked="checked",
* presentational attributes other than id, class, or style — for example, bgcolor and align,
* a table structure for purely presentational (i.e., non-tabular) purposes,1 and
* the font tag.2
1: using a table structure for unintended purposes is strongly discouraged by the W3C,[12] but nevertheless does not cause a document to fail validation — there is currently no algorithmic method of determining whether a table is used "correctly" (for displaying tabular data or for displaying elements, that get proportionally wider or narrower when browser window resizes in width without active client side scripting).
2: the font tag is deprecated but does not fail validation in any XHTML standard[citation needed].
Additionally, the AdSense advertisement units use the JavaScript method document.write(), which does not work correctly when rendered with the application/xhtml+xml MIME type. The units also use the iframe HTML tag, which is not validated correctly with the XHTML 1.0 Strict or XHTML 1.0 Transitional DOCTYPEs.
The terms of the AdSense program forbid its affiliates from modifying the code, thus preventing these participants from having valid XHTML websites.
However, a workaround has been found by creating a separate HTML webpage containing only the AdSense advertisement units, and then importing this page into an XHTML webpage with an object tag.[13] This workaround appears to be accepted by Google.[14]
[edit] How AdSense works
* The webmaster inserts the AdSense JavaScript code into a webpage.
* Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.
* For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
* For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.[15][16]
* For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.[17] The referral program was retired in August 2008.[18]
* Search advertisements are added to the list of results after the visitor performs a search.
* Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.
[edit] Abuse
Some webmasters create websites tailored to lure searchers from Google and other engines onto their AdSense website to make money from clicks. These "zombie" websites often contain nothing but a large amount of interconnected, automated content (e.g., a directory with content from the Open Directory Project, or scraper websites relying on RSS feeds for content). Possibly the most popular form of such "AdSense farms" are splogs (spam blogs), which are centered around known high-paying keywords. Many of these websites use content from other websites, such as Wikipedia, to attract visitors. These and related approaches are considered to be search engine spam and can be reported to Google.[citation needed]
A Made for AdSense (MFA) website or webpage has little or no content, but is filled with advertisements so that users have no choice but to click on advertisements. Such pages were tolerated in the past, but due to complaints, Google now disables such accounts.
There have also been reports of Trojan horses engineered to produce counterfeit Google advertisements that are formatted looking like legitimate ones. The Trojan uploads itself onto an unsuspecting user's computer through a webpage and then replaces the original advertisements with its own set of malicious advertisements.[19]
[edit] Criticism
Due to alleged concerns about click fraud, Google AdSense has been criticized by some search engine optimization firms as a large source of what Google calls "invalid clicks", in which one company clicks on a rival's search engine advertisements to drive up the other company's costs.[20]
To help prevent click fraud, AdSense publishers can choose from a number of click-tracking programs.[citation needed] These programs display detailed information about the visitors who click on the AdSense advertisements. Publishers can use this to determine whether or not they have been a victim of click fraud. There are a number of commercial tracking scripts available for purchase.
The payment terms for webmasters have also been justly criticized.[21] Google withholds payment until an account reaches US$100,[22] but many micro content providers[citation needed] require a long time—years in some cases—to build up this much AdSense revenue. However, Google will pay all earned revenue greater than US$10 when an AdSense account is closed.
Many website owners complain that their AdSense accounts have been disabled just before they were supposed to receive their first paycheck from Google. Google claims accounts have been disabled due to click fraud or forbidden content, but have offered no proof of this.[citation needed]
Google came under fire when the official Google AdSense Blog showcased the French video website Imineo.com. This website violated Google's AdSense Program Policies by displaying AdSense alongside sexually explicit material. Typically, websites displaying AdSense have been banned from showing such content.[23] Some sites have been banned for distributing copyrighted material even when they hold the copyright themselves or are authorized by the copyright holder to distribute the material.[24]
It has been reported that using both AdSense and AdWords may cause a website to pay Google a commission when the website advertises itself.[25]
In some cases, AdSense displays inappropriate or offensive ads. For example, in a news story about a terrorist attack in India, an advert was generated for a (presumably non-existent) educational qualification in terrorism.[26]
AdSense sets tracking cookies that are viewed by some[27] as important threat for the privacy. Webmasters that use AdSense must place the appropriate warning in the privacy policy page[28].
[edit] See also
* The AdSense Code (book)
* Google AdWords
* List of Google products
* Pay per play
* Scraper website
